
An up-sell is where you encourage a buyer to buy a more expensive item. A cross-sell is to show related Maternity-Photography-Props Studio-Clothes Fancy Lace See-Through or accessories. These techniques increase perceived value to the customer. When ever customers are offered bundles or related products, it the actual shopping experience more convenient. That saves them time trying to find these items and even suggesting goods they may not have thought of....More
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